February 2012
3 posts
Apple is “a company of patterns”
I was just thinking about something John Gruber said, that “Apple is a company of patterns.” Gruber mentions this in the context of iPhone and OS X names, but it makes a lot of sense as a general statement. Apple is a company that hates to make promises — a company that delivers products when they’re ready, and doesn’t like to give indications of what’s coming up. So establishing patterns — not...
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